Zanders Case Study: Leveraging Fractional Business Development for Scalable Growth
How a global financial consultancy achieved 30% growth in demo conversions — with zero full-time hires.
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When Internal Efforts Fall Short
Zanders is a global financial performance consultancy, trusted by institutions across 40+ countries. But even the best teams can hit a wall.
With demo opportunities going cold and internal placements underperforming, Zanders needed momentum—fast. Hiring full-time again wasn’t the answer.
They turned to Project Brains to explore a smarter model: outcome-focused, flexible, and low-risk.
Demo Conversions Improved by 30% — Volume Up 80%
From a stalled pipeline, Zanders saw a 30% improvement in conversion performance.
Lead quality went up. Demos increased. Confidence returned.
Fractional hiring helped them act fast—without the full-time risk.
Designed Around Business Needs
Low Commitment, High Impact
Quick to deploy. Structured around measurable deliverables, not time logged.
Aligned to Sales Goals
Specialists are matched to your funnel stage — not just a generalist sales hire.
Proven Model for Fast Teams
Ideal for scaling orgs that need traction without long-term hiring risks.
What About Culture Fit? Integration? Impact?
Zanders initially wondered the same. But with weekly syncs and structured outputs, the specialist hit the ground running.
The fractional hire joined stand-ups, used internal systems, and followed Zanders' established processes.
Not always. It de-risks it. Zanders used the role as a trial run—testing the need before committing.
We Help You Hire Differently
Whether you need to fill a gap, test a function, or scale fast—Project Brains makes it happen with top-tier fractional specialists.
- ✅ We define your business need (not just a job title)
- ✅ We find vetted, experienced specialists to match
- ✅ We help manage outcomes—not hours
⚡ Smarter hiring. Faster traction. Zanders proved it.
With Project Brains, they skipped delays and unlocked results—on their terms.